Cuando comenzaron a aparecer los microbloggings, redes sociales con mensajes de un número muy reducido de caracteres, nadie imaginó el potencial que estas podrían llegar a tener como herramientas en las dinámicas empresariales.

El más famoso en la actualidad esTwitter, que rápidamente gana adeptos, con más de 8 millones de usuarios en la actualidad, debido a su sencilla interfaz. En esencia, este sitio ha ganado importancia especialmente dentro de las empresas, quienes publican sus anuncios, ligas de interés, bitácoras, comentarios y todo lo que se puede escribir que pueda tener unsingificado para los clientes, pero en un espacio no mayor a 140 caracteres.

En tanto, el repentino crecimiento de Twitter ha llevado a la creación de un Ranking que integra a las 100 empresas más mencionadas en este sitio durante el 2008, o sea, quienes han sabido utilizar de mejor manera sus recursos interactivos. Aquí la lista.

 Marca               Menciones                Seguidores               Twitter
1 Starbucks       3.37m                          120,868                     @Starbucks
2 Google            1.01m                          307,342                     @Google
3 BBC                703,000                       15.777                       @bbcnews
4 Apple               512,110                       None
5 AIG                  455,000                       None
6 Amazon          245,760                       1007                           @amazon
7 Microsoft         221,000                       None
8 Guardian         211,000                       14,913                        @guardiannews
9 Dell                 185,000                       287,575 
10 Coca-Cola    135,600                       None
11 Ford              130,000                       2,256                          @ford
12 Sony PlayStation 117,550                20,651                        @SonyPlayStation
13 eBay             107,000                       1329                           @ebayUK
14 Sony             107,000                       None
15 Disney          106,000                      7,354                           @wdwnews
16 Yahoo!            94,500                      9,541                           @yahoo
17 Sky                 74,370                      10,248                          @SkyNews
18 IKEA               72,300                       None
19 IBM                 70,400                      1,180                           @ibmevents
20 Nokia              68,100                       None
21 Ford Scott Monty 62,600                 16,562                        @scottmonty
22 Guinness        59,700                        None
23 HP                  56,720                       1,682                          @hpnews
24 ComCast       50,400                       14,688                        @comcastcares
25 Skittles           48,600                        None
26 Canon            48,200                       605                             @canon
27 McDonald’s    45,340                      234                              @MONOPOLYatMcD
28 Channel         4 39,300                    6,932                           @channel4news
29 Lego              39,100                        None
30 Pepsi             37,400                       757                              @pepsi
31 Samsung       35,800                      582                              @samsungmobileus
32 Intel                35,700                      464                              @intel
33 Tesco             35,500                      None
34 Nike                32,800                      1,167                           @nikeplus
35 Honda             31,400                      2,693                          @Alicia_at_Honda
36 BMW              30,600                      1,265                         @BMWSauberF1Team 37 T-Mobile         29,900                      1,443                            @TMobile_USA
38 BT                  27,540                       None
39 FedEx            27,100                       1,108                            @mattceni
40 O2                  25,900                       2,371                            @O2UKOfficial
41 Vodafone        25,400                       802                               @Vodafone_News
42 Bosch            25,300                      None
43 RyanAir          25,200                      None
44 Toyota            22,600                      2,321                             @toyotanewsroom
45 VW                 22,190                      None
46 Mercedes       21,600                     1,506                              @TheFifthDriver
47 Subway          21,200                    None
48 Cadbury         19,900                     None
49 Audi               18,600                      None
50 Burger King   18,500                     2,496                               @thebklounge
51 Marmite         15,600                                                               lovehatemarmite
52 Chanel           14,700                     None
53 Citi                 12,600                     None
54 EasyJet         11,800                                                               @easyjetservice
55 H&M              11,500                      2,701                                @handm
56 Porsche        10,600                       None
57 Zara               10,000                       None
58 Gucci             9,990                      436                                    @gucciofficial
59 Nissan           9,740                                                                @NissanSports
60 UPS               8,960                      5,381                                 @trackthis
61 Motorola         8,320                          346                                @motodev
62 Avon               8,132                         None
63 Marks & Spencer 7,900                   None
64 Heinz              7,500                         None
65 Royal Bank of Scotland 6,945          None
66 Asda               6,650                         147                                 @asda
67 Accenture       5,970 2,                     126                                 @Accenture
68 HSBC             5,760                         None
69 Lexus             5,690                          None
70 British Airways 5,670                       1,202                               @British_Airways 71 Siemens        5,640                          None
72 Gillette            5,250                                                                   None
73 Barclays         4,840                                                                   None
74 Sainsbury’s     4,300                      None
75 Budweiser       3,980                      None
76 Louis Vuitton    3,950                      None
77 Lovefilm           3,720                      1,503                                  @lovefilm_uk
78 Smirnoff          3,380                       514                                     @Smirnoff_EXP
79 Banco Santander 3,330                     None
80 UBS               3,330                           None
81 Shell                3,100                                                                  @shelldotcom
82 Colgate           2,870                          None

83 L’Oreal            2,813                          None
84 Citroen           2,810                           None
85 Rolex             2,630                            None
86 Cartier            2,100                           None
87 Knorr              2,030                           None
88 PG Tips         1,400                            None
89 Oxo                829                               None
90 Birdseye         748                              None
91 Levi’s              700                               None
92 Specsavers    665                              None
93 Duracell          621                              None
94 BP                  600                              None
95 Schweppes    570                              None
96 Habitat            500                              None
97 Direct Line     500                              None
98 Andrex            474                                                                         @Andrexpuppy
99 Vauxhal          470                                                                      @vauxhallnewsuk
100 Dulux           208                              None